Press.
“Joni’s is a hit with both the locals and folks from the city. They serve juices, sandwiches, and wraps, but their breakfast is my favorite.”
— VOGUE
“This colorful café packs a lot of atmosphere into a small space, with turquoise green walls, vintage Hawaiian postcards, and mounted surfboards. Joni, who runs the place, is probably one of the coolest people in Montauk. She’s super-smart, beautiful, natural, and inspiring in everything she has to say. Her food is organic and homey, and people love waiting in line because the payoff is great.”
“If you’re starting your morning out in Montauk, Joni’s is a great first stop to get ready for a day of surfing, shopping for summer essentials, or just hanging out.”
— VOGUE
“In the mood for something healthy and fresh? Head to Joni’s for a wholesome breakfast with plenty of vegan options. The breakfast wraps are customizable, the smoothie menu is epic and the homemade granola is so tasty you’ll want to take a tub of it home.”
“It’s where you’ll often spot locals Cynthia Rowley and her husband, contemporary art impresario Bill Powers, fueling up.”
— VOGUE
“I picked up lunch at Joni’s, where Joan Brosnan has been serving smoothies and surfer-friendly food since 2000.”
“Unlike typical beach shacks that serve chicken fingers and sugary iced tea, Joni's puts an emphasis on organic and healthy options.”
“For your days out on the East End, fall victim to heaps of beach picnics and last-minute plans of dining on the beach— in this case, picking up to-go bites at Joni’s is a must.”
“A must-stop for Montauk's surfers, Joni Brosnan's shop serves up healthy sandwiches, salads, smoothies, the popular protein-rich breakfast wraps, and more.”
— goop
“I love it. It’s like a surf shack and sandwich shop where all of the cute, young people go. It really gets you in the mood for summer. It’s something from a modern-day ‘Grease’ film, only with more skin. Right now, I like the sandwich called Thai Me Up. That’s good.”
— Rufus Wainwright, New York Post
“Joni has been serving insanely delicious wraps, bowls, salads and smoothies made with fresh, local and organic ingredients since way before “gluten-free,” “paleo” and “vegan” were words that people used in normal conversation. Joni’s has become a mainstay of the Montauk community, frequented by locals and tourists alike. On any given day, you could rub elbows with a group of surfers, a family on vacation or an A-list celebrity. No matter what’s on the menu, you know you’re going to get consistently delicious food that tastes great and makes you feel even better.”
“Joni’s is a favorite spot for the surf set. Order any of the breakfast burritos or grab homemade banana bread and head to Ditch Plains Beach to watch the surfers.”
“Joni Brosnan’s cafe has become an East End favorite for healthy snacks. A visit to Joni’s for a Rock Star smoothie or a Zen Rabbit salad is a Montauk must, right up there with visiting the lighthouse and Ditch Plains. And whether it’s your first time or your hundredth, the one thing you can count on—besides yummy-yet-good-for-you offerings like homemade organic flax-coconut waffles and celeb studded morning crowds (is that Julianne Moore?)—is the presence of Joni Brosnan, taking orders with her hair pulled back in a scarf, her skin enviably sun-kissed.”
“Celebrating the women who provide the fastest, freshest, and tastiest takeout in the Hamptons: Joni Brosnan offered vegan and gluten-free options long before the diets became trendy.”
“Joni’s, catering to surfers who crave healthy salads, sandwiches and wraps. An adorable kids’ menu includes the Little Monkey (apple butter and banana on seven-grain bread) and the Farmer (cream cheese and tomato on a toasted bagel).”
— Newsday
“One of the most charming food shops in town offers an appealing menu of organic food to go. Their menu is filled with unique, delightful selections. For lunch, take home a Soprano - smoked mozzarella with fresh tomato, basil, mixed greens, and extra virgin olive oil on rosemary olive bread. With equally healthy, delicious sandwiches and wraps like the Zen Rabbit, Hail Caesar, Sorry Charlie, Curry Up, a host of fresh fruit, all natural smoothies, fresh squeezed juices, assorted coffees, cappuccinos, teas and lattes, you’re sure to find something good for your soul and palate.”
“Joni’s has an extensive menu that includes health food. From smoothies to breakfast wraps, it’s the perfect start to my perfect day and to fuel my hike.”
